Faballey Coupons

About Faballey

With a humongous number of stores and brands vying across the online arena, Faballey is one of its kinds. With a vision to make the fashion shopping inexpensive for the young and fashionable women professionals, living on tight budgets, Tanvi Malik and Shivani Poddar laid foundations for the fashion brand, Faballey. Both Tanvi Malik and Shivani Poddar  being corporate professionals themselves, working from 9am-6 pm, could understand the plight of women who had a limited choice for shopping, which was too expensive. Having conducted a survey of 500 Indian women across various age groups, they realised that India lacked a trend-centric fashion brand that could compete with the likes of international behemoths such as Asos & H&M, Zara regarding fast fashion and trendiness. They envisioned a store which could keep up with these global brands available at Indian prices. This insight gave birth to Faballey in June 2012.

This Gurgaon based online fashion and beauty retailer offer over 4,000 branded products along with its own brand products. The store retails women fashion products such as trendy apparels, jewellery, fashion accessories, handbags and others. Faballey’s key category in apparels constitutes Tops and Dresses, Skirts, Tights & Leggings, Shorts and Pants. About 70% of the merchandise is designed and manufactures in-house. Among accessories the custom manufactured jewellery and handbags are revenue-generating categories for Faballey. This Gurgaon-based start-up has successfully managed to create a loyal base of customers through its constantly changing products across various categories. They cover all the advancement in fashion happening across the world. The products are regularly refreshed so that each time a customer logs in, they have something new and trendy to offer.

Faballey presents its customers with fantastic shopping features such as “Shop by Trend”, “Shop by occasion” and “Shop by budget”. Based on these parameters Faballey recommends you with a plethora of options to make a fashion statement. One of the most important features which have made Faballey widely popular among customers is the price range of its products. There was always a gap in the Rs.900- Rs.1000 price range which was mostly preferred by Indian women. The products are extremely affordable with the average apparels costing Rs.900 and fashionable jewellery under Rs.500. No other store be it online or offline presented them such shopping options in this space. Besides this Faballey is the only online store that covers seasonal trends comprehensively. They have a unique design process which starts from identifying market trends for the upcoming season. Their designers abrade through the streets for seeking bigger trends and after a lot of analysis, the categories are identified. Thus providing ridiculously cool and fashionable apparels to the customer along with hot new products, trend updates, fun contests, etc. Their blog actively connects with the people presenting them a plethora of stuff across the fashion industry which includes beauty tips, current trends in clothing and accessories, celebrity and street fashion trends, etc. This allows the customers to partake in the “Elite” fashion world. With these incredible features, Faballey has successfully retained more than 40% of its customers, which is tremendous for a start-up.

With a view to making Faballey one of the top-of- mind brands for Indian, they are actively focusing on marketing and brand-building. They are the pioneers of the fast-fashion retail model in India. Their marketing strategy includes monthly book-launches for each collection featuring celebrities, fashion designers and other influential personalities. As a part of the promotional activity and with a move to ensure customer satisfaction and retention Faballey offers fabulous offers and deals to its customers. What can be more pleasing than getting the most fashionable clothing and accessories at the best of bargains, isn’t it?

So Ladies!!! Look out for the incredible offers present at Coupons.in and save big while shopping.

Visit Faballey for an extravagant shopping experience.